Becoming a successful gambling agent, especially under a platform like SBOBET, is all about building trust and maintaining an engaged network of active players. Whether you’re just getting started or looking to scale your business, this guide will walk you through proven, practical ways to attract players—particularly those in the highly competitive Southeast Asian markets like Thailand, Indonesia, and Malaysia.
One of the most critical strategies is to offer promotions that consistently deliver value. These offers give players a clear incentive to stay engaged and active, week after week. Whether you're targeting sports fans in Indonesia or casino enthusiasts in Thailand, these core promotions make it easier to activate, retain, and reward players at scale.
Popular Promotions in the market:
“Rebates make losing streaks easier to handle and encourages my players to play more, ensuring that I continue earning” – Chai, SBOBET Agent, Thailand
The key is to promote these incentives with clarity and consistency. Use your LINE channel, Whatsapp group, Telegram group, or Facebook group to remind players regularly about available promotions.
While standard promotions like rebate on turnover are crucial, cultural and seasonal promotions are great for spikes in player activity. One of the most effective strategies to stand out in a crowded market is by running localized betting promotions that resonate with your audience's cultural events, sports preferences, and betting habits. For example, in Thailand and Indonesia, our most successful agents have followed these strategies:
In Southeast Asia, platforms like Facebook, TikTok, Instagram, LINE, Telegram, and X (Twitter) dominate digital engagement. As an agent, using these channels well is key to scaling.
Tip:
Payment trust, convenience, and speed make or break the betting experience. Delays or confusing steps can deter users from ever depositing again. Manually adding credit to your players’ accounts after their deposit can be slow and troublesome, and players eventually leave for faster platforms. With SBOBET Cash Service, all deposits can be automatically processed, allowing players to bet instantly.
“After upgrading to SBOBET’s official payment gateway, my players started depositing twice as often and I no longer had to manually process credit to their accounts. I not only saved time but could focus more on marketing to attract players.” – Narin, SBOBET Agent, Thailand
Education and entertainment go hand-in-hand when trying to build trust and loyalty. Agents who can provide value-driven content consistently stand out.
Consider running a YouTube channel, Instagram Story series, or simply share on your player communication channels such as Line and Telegram. This positions you as a betting guide—not just a sign-up link, and ensures players are constantly reminded to bet. Share wins, predictions, and user testimonials regularly.
Our top agents share that word-of-mouth is incredibly powerful. Implementing a referral bonus system can dramatically expand your player network.
“I rolled out a campaign where my players got a referral bonus for every friend they brought in. My player base went up instantly, and I earned so much more!” – Boon, SBOBET Agent, Malaysia
High-quality customer service is a game-changer, particularly in the gambling industry where trust and speed are critical. Being an agent isn’t just about acquiring players—it’s about keeping them.
Attracting and retaining players isn’t just about running promos—it’s about building a brand of trust. With SBOBET’s infrastructure, tools, and regional credibility, you have the perfect foundation.
✅ Launch localized promotions that resonate with your audience.
✅ Dominate social media with targeted, educational content.
✅ Provide payment options your players already trust.
